5 Ways Augmented Reality is Changing the Automobile Industry


Augmented reality – the technology of superimposing digital images on real-world objects – is projected to become all-pervasive in the coming years. Although this technology is still in its infancy, the software & hardware required to leverage its full potential are becoming available now. Besides, the rise of IoT devices and artificial intelligence are also pushing the adoption of augmented reality in automobile industry.

Industries are quickly finding ways to implement augmented reality to reap a multitude of benefits. The automobile industry is opening up new avenues for implementing AR in its design, manufacturing, maintenance, and training. 

The augmented reality in automobile market is predicted to reach $6.79 billion in 2025, a growth trajectory of CAGR 17% during 2020 – 2025. Besides the improved technological advancements in connectivity, the growth can also partly be attributed to increased demand for automation and autonomous vehicles.

How Augmented Reality in Automobile Industry is Preparing us For the Future

Let’s look at how augmented reality will bring about a dramatic change in the automobile industry.

1. Changing Buyer Persona

AR is about to bring about a complete overhaul in the preferences of customers. If customers were to buy a car in the early days, they would simply walk into a dealer store and check out the cars available & If they weren’t satisfied with the vehicles on display, they would just have to settle with some other color or go for another model.

Original Source: 5 Ways Augmented Reality is Changing the Automobile Industry

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